Even the Facebook and Twitter gurus will admit that email marketing is still super-strong. Getting your message straight to your customer’s inbox is extremely valuable because:
- There isn’t much noise in an opened email – you have their undivided attention for a couple of seconds
- Emails can be automated, and marketers love automation
- Once you spend the money capturing the emails, sending them is cheap
- You get a chance to build that lovely relationship with your customer that all the markets rave about
- Emails convert into sales
In this post I will walk through, in as much detail as possible, how I setup a squeeze page and got 126 subscribers in just three days, all on free trials. So first, what will you need:
- To capture emails and setup an autoresponder message I use GetResponse. If you sign up with the link in the previous sentence, you will get €20 credit and a one month free trial.
- To get the message out there we will be using Facebook groups and we will automate that with Ninja Blaster. When you download the software you will get a free three day trial.
- Some spare Facebook accounts that can be purchased from various vendors.
- Some knowledge of HTML and knowledge of Bootstrap, or your preferred HTML, CSS & JS framework.
- We choose a Clickbank product to promote
- We create an HTML squeeze page
- We create an autoresponder that has our affiliate URL in it
- We join Facebook groups in our niche for two days
- We promote our website in those groups on the final day
Keep in mind that most of your visitors will be coming to your website on mobile devices. To maximize your success, you need to have a mobile friendly website. This should be too much trouble if you are using a framework such as Bootstrap.
The squeeze page
For some people this will be the most difficult part of this exercise. I first tried to make a page with WordPress and a specialized squeeze page theme, I got extremely frustrated and decided to code the whole thing myself. I’m not the master of HTML or CSS and so I would suggest giving this a go first and if you get too frustrated, go to WordPress if you feel more comfortable there. Arguably, there are some performance benefits of coding straight HTML when compared to a WordPress website, but we won’t get into that.
Here is my index.html, as you can see, you will need to modify the HTML with your form and the details about your product.
Then go ahead and use the same HTML to make a thank you page. The thank you page should also contain your Google Analytics tracking code and you can then track subscribers in Google Analytics as goals.
To get your form data from GetResponse, make sure you click the ‘Show HTML Code’ and the turn off ‘Include css style’. You want to be able to control your CSS with Bootstrap, making it completely responsive.
Before you decide on a product that you want to promote, make sure you they have plenty of affiliate material for you to use. Once of the pieces of material that you will need is a sales letter. This will make up the contents of your email. From experience, people who have successful Clickbank products have the ability to write extremely persuasive content and persuasion is the aim of the game here.
Under ‘Messages’ in GetResponse, you will see an option to create an autoresponder. My message was simply a decorative header and the content was a sales letter provided by the product vendor. I then included my affiliate link. To link to the product, I created a PHP page on my website titled Subscribe. So when the user clicked it, the page went to mydomain.com/subscribe where they would find a 301 redirect to my Clickbank affiliate link. To save you the trouble of finding those code that does this, here it is:
<?php header("HTTP/1.1 301 Moved Permanently"); header("Location: http://your-affiliate-link.com"); ?>
Here comes the fun part, promoting your squeeze page, generating subscribers and hopefully some sales. If you want to extend your group joining period, you can purchase a 30 day license of Ninja Blaster for just $9.99 which is an extremely good deal for the software. Don’t be thrown off by its looks, it does the job just fine.
This is the most risky part of the exercise, Facebook accounts aren’t cheap and you don’t want to have your whole stash banned on the first night. Make sure you log into them, with a proxy, and change some details to make the profile look as legitimate as possible. This will increase your acceptance rate into the groups.
Try not to join too many groups at a time, I have ramped mine up to 20 groups in just one session and I still have a couple of accounts left. I would suggest that you join 8 – 16 groups at a time in total. That means, if you have 2 keywords, set the limit to 4 – 8 groups per keyword. Repeat this step twice a day for the first two days of your trial. On the third day, promote your squeeze page.
I would highly recommend spending the money and extending your Ninja Blaster license for a further 30 days. Simply because the GetResponse license is going to last 30 days and you want to get as many subscribers in that time as possible.
Tips to increase subscriber rate
Use Open Graph (OG) metadata on your page. When you share your link, it will be accompanied by an image (1200 x 628), making it stand about among all the text posts in the group. The image will also be clickable, unlike an image that is uploaded to Facebook. I have included the OG data that I used in the index above. If you can’t spot it, here it is again. Use Facebook’s OG debug tool too if you can’t see the image after you post it to Facebook. You may just need to click the ‘Fetch new scrape information’ butt for it to work.
Track your goals with Google Analytics. This can be extremely handy to see if you page is actually being shared and the data can be used for future campaigns.
meta property="og:title" content="The 21 Day Diet that actually works" /> <meta property="og:url" content="http://21diet.com/" /> <meta property="og:image" content="http://21diet.com/fb.png" /> <meta property="og:description" content="A foolproof, science-based diet that's 100% guaranteed to melt away fat in just 21 days" />